SEO
Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines via the “natural” or un-paid (“organic” or “algorithmic”) search results.
SEO is a never-ending project and therefore I never stop helping out and I’ll always be on the look-out for ways to improve it. SEO is essential to getting more visits to your site, getting more inbound links and reaching the top positions in search engine results. In many ways, it’s the most important aspect of any website as it incorporates content and as far as I am concerned, content is king.
Showcase – Virtual Festivals
- Problem
- Virtual Festivals wanted to improve their SEO to increase traffic
- The site and articles were tailored for what VF thought people needed rather than what I knew people wanted.
- Work
- I stripped the site down to the basic structure to build the SEO from the ground up
- I analysed what the big hitters on the site were and also what users were searching for on search engines
- Advice was offered to the editors on how content should be edited along with specific linking strategies. In-depth guides were produced
- Fundamental changes were made with regards to naming conventions and strategies along with a basic restructure of event pages
- Result
- The site is now easily the top site for festival related searches
- Statistics have been at an all-time high for what is considered the quiet time in festival season
If you fancy help with SEO on your site, please do not hesitate to contact me
